31 Oct Boston Globe: Same initials but new name as TV trade group evolves
By Jon Chesto
It’s a name change that was three years in the making: In recent weeks, the signs were finally switched at NECTA’s Boston office. Formerly the New England Cable and Telecommunications Association, the group is now the New England Connectivity and Telecommunications Association.
“These companies have become Internet providers first, . . . then cable and phone,” Wilkerson said.
NECTA hired communications firm Seven Letter to help with the rebranding, with a goal of having it done by NECTA’s annual conference in Newport, R.I., a week ago. Wilkerson hopes to broaden the appeal to potential members, by making it clear the group isn’t simply a “cable TV” trade association.